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The Blue Economy

In his book 'Blauwe Economie', Gunter Pauli foresaw a beautiful future for smart innovations inspired by nature. This was the focus of this exciting Voka Vista, organised by Voka Chamber of Commerce on 18 April 2013.

In this bestseller, the previous CEO of the Belgian detergent manufacturer Ecover outlined how an economic system based on durability can become profitable and successful. He has since travelled the world to spread this message. 

In the blue economy few raw materials are used and durability is the result of a production process that is integrated as an ecosystem. All this is made possible by innovations based on nature.

 

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